Japan-launched Plant-Based Ice Cream "yumrich" Selected for MAFF Food Tech Business Demonstration Project! Full-Scale Wholesale Sales Begin
YUMRICH Co., Ltd. (Location: Daikanyamacho, Shibuya-ku, Tokyo; Representative Director: Yutaka Yanagifu), which operates "yumrich," a plant-based ice cream originating from Japan, has been selected by the Ministry of Agriculture, Forestry and Fisheries for its Food Tech Business Demonstration Project.
The selection results can be found here:https://foodtech-evolve.jp/wp/wp-content/uploads/2024/10/r5foodteckbusiness_1017.pdf
【Regarding the selected project "Planning and Sales of Plant-Based Ice Cream"】
In this project, we develop and manufacture plant-based milk from domestically produced grains in-house, and then develop and manufacture plant-based ice cream from that plant-based milk. The business model is based on the following two pillars, with the primary focus on B2B wholesale sales.
① Wholesale of commercial ice cream
② Wholesale and direct sales of consumer ice cream
We have now started wholesale sales of our own brand "yumrich", so please feel free to inquire. We also accept OEM development and manufacturing of plant-based ice cream.
☑︎Product/Service Fee Structure:https://www.canva.com/design/DAF__fvVJO4/Os3ZHd2eSne-C9rIRpZcIQ/edit?utm_content=DAF__fvVJO4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
【What is "yumrich," Japan's original plant-based ice cream?】
"yumrich" is a plant-based ice cream made with our proprietary plant-based milk, developed from domestic rice and barley, completely free of milk, eggs, animal-derived ingredients, and refined sugar. It is also free of 28 common allergens, making it a plant-based food that is safe for people with allergies, vegans, and vegetarians, and is both people- and environmentally-friendly.
Our concept is "yum, fun, and sustainable." We prioritize deliciousness and aim to achieve enjoyable food and a sustainable society.
The livestock industry places a significant burden on the environment through greenhouse gas emissions and extensive use of water and land. In contrast, plant-based milk can reduce greenhouse gases by over 60%, halve water usage, and decrease land usage by over 90% compared to cow's milk. Furthermore, cow's milk is a major cause of food allergies, and approximately two-thirds of Japanese people are lactose intolerant. Yumrich delivers ice cream that everyone can enjoy with peace of mind by not using animal-derived ingredients or 28 common allergens.
Daikanyama PAYSAGE: Collaboration (yumrich original flavor development)
👉 Highly acclaimed as ice cream (highly acclaimed as ice cream regardless of plant-based origin)
Chef pâtissier Hideki Eto, who has served as chef pâtissier at numerous renowned establishments such as "DOMINIQUE BOUCHET TOKYO," "SUGALABO," and "THIERRY MARX," used yumrich ice cream for his parfaits.
Azabudai Hills: Pop-up
👉 High brand recognition and topicality
We held a one-week pop-up at the trending Azabudai Hills. Yumrich, which does not yet have a physical store, hosted a pop-up in a location where Pierre Hermé would later open a store. The event generated a buzz, with long queues forming.
Cafe of a foreign cosmetic brand: Wholesale (yumrich)
👉 Ideal restaurant becomes the first wholesale client
We began wholesale to a new cafe of a certain cosmetic brand in Kyoto. Due to brand regulations, we cannot explicitly state that yumrich is being supplied, but this is a testament to the high quality of the product itself.
【About YUMRICH Co., Ltd.】
YUMRICH Co., Ltd. is a food tech company with the mission of "creating a sustainable society through food based on a well-balanced philosophy." We manufacture and sell plant-based ice cream using domestically produced grains such as rice and barley, and our proprietary plant-based milk. In addition to considering health and the environment, we prioritize "deliciousness" and "enjoyment." We operate our own brand "yumrich," provide OEM services for commercial ice cream, and offer catering services. Our vision is to "create a world where everyone can enjoy food equally."
Company Name: YUMRICH Co., Ltd.
Development Location: Forest Gate Daikanyama 2F, 20-23 Daikanyamacho, Shibuya-ku, Tokyo
Representative Director and President: Yutaka Yanagifu
Business Activities
・Development, manufacturing, and sales of alternative dairy products and alternative dairy ingredients ・Planning and operation of our own brand "yumrich"
・Contract development of commercial plant-based ice cream
・Other catering services, etc.
HP: https://yumrich.com
Instagram:https://www.instagram.com/yumrichfoods/
Product/Service Fee Structure:https://www.canva.com/design/DAF__fvVJO4/Os3ZHd2eSne-C9rIRpZcIQ/edit?utm_content=DAF__fvVJO4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
【Media Inquiries】
YUMRICH Co., Ltd. PR Contact: Yanagifu
E-mail: info@yumrich.com
