Japanese Plant-Based Ice Cream Brand "yumrich" to Hold Pop-Up Event at Azabudai Hills Market
Yumrich Co., Ltd. (Head office: Setagaya-ku, Tokyo; Representative Director and President: Yutaka Yanagifu) will be holding a pop-up store for its plant-based ice cream made from domestic plant-based milk, "yumrich," at Azabudai Hills Market, located in the basement of the central square of Azabudai Hills, from Wednesday, July 10, to Tuesday, July 16, 2024. In addition to yumrich's popular standard strawberry and matcha flavors, you can enjoy a rich chocolate flavor made with organic couverture chocolate and cacao from Switzerland. In the same space, strawberry juice perfect for the beginning of summer will also be sold from "BERRY," a strawberry brand from Mie Prefecture whose "Manhattan Celebrity" strawberries, used in yumrich's strawberry flavor, are bought for $150 a box.
This creative direction was handled by "paradise," a creative agency that is developing global partnerships, mainly in Asia.
What is yumrich?
yumrich is an ice cream brand that does not use milk, eggs, animal products, or white sugar, and uses its own plant-based milk developed from domestic rice and barley. It is also free of 28 allergens, making it a safe and environmentally friendly product that everyone can enjoy.
The concept is "yum, fun, and sustainable." While prioritizing deliciousness, it aims to create a food culture that is fun and sustainable.
Livestock farming accounts for about 15% of greenhouse gas emissions and places a burden on the environment through land and water use. Plant-based milk can reduce greenhouse gases by more than 60%, halve water use, and reduce land use by more than 90%. In addition, milk is a common cause of allergies, and two out of three Japanese people are lactose intolerant. By not using animal products and 28 allergens, yumrich can be safely enjoyed by people with allergies, vegans, and vegetarians.
We want delicious plant-based ice cream to be the norm. With this in mind, we named our brand "yumrich," combining "yum" for delicious and "rich" for rich flavor.
yumrich is plant-based ice cream
yum, fun and sustainable
well-balanced thinking
yum, yum, yumrich
#NoMilk #NoEggs #NoAnimalProducts #NoWhiteSugar #AllergenFree #Vegan #Sustainable
〈Event Overview〉
Dates: Wednesday, July 10, to Tuesday, July 16, 2024
Time: 10:00 AM to 8:00 PM
Location: Azabudai Hills Garden Plaza C B1F, Azabudai Hills Market
1-2-4 Azabudai, Minato-ku, Tokyo
■About YUMRICH Co., Ltd.
YUMRICH Co., Ltd. is a food tech company whose corporate philosophy is "to create a sustainable society through food based on well-balanced thinking." We produce plant-based ice cream using our own domestically developed plant-based milk as an alternative dairy product. Unlike conventional plant-based and vegan foods, we prioritize deliciousness and enjoyment of food, as well as health and environmental considerations. We plan and operate our own brand "yumrich" and provide OEM for commercial plant-based ice cream. We also offer catering services.
〈Company Overview〉
Company Name: YUMRICH Co., Ltd.
Representative: Representative Director and President Yutaka Yanagifu
Established: September 4, 2022
Development Location: Forest Gate Daikanyama 2F, 20-23 Daikanyama-cho, Shibuya-ku, Tokyo
Business Activities
・Development, manufacturing, and sales of alternative dairy products and alternative dairy product ingredients
・Planning and operation of our own brand "yumrich"
・Contract development of commercial plant-based ice cream
HP: https://yumrich.com
Instagram:https://www.instagram.com/yumrichfoods
Creative direction
paradise
HP : https://www.parasideparadiseparadise.com/
Instagram : https://www.instagram.com/paradise_advertisement
