Plant-based ice cream "yumrich" rehauls its wholesale pricing structure. The company is accelerating its expansion into restaurants with the launch of an authentic vanilla flavor, moving into its next growth phase.

Happy New Year!

The plant-based ice cream brand "yumrich" would like to take this opportunity at the start of the new year to express our gratitude to everyone who has supported us, and to report on our future business policies and product development.

Derived from "yum (delicious)" and "rich (rich flavor)," yumrich has developed plant-based ice cream from our internally developed and manufactured domestic plant-based milk, based on the concept of yum, fun, and sustainable. 2025 was a year where yumrich gained a strong sense of what was needed in the field through encounters with many restaurants, events, and customers. Building on this experience, we will be entering a new growth phase with the new year.

Price Revision for Commercial Bulk Products

Up until now, yumrich has prioritized quality in our production under a small-scale production system. However, with the increase in the number of stores carrying our products and continuous adoption, our production volume and manufacturing efficiency have stabilized. At this time, as we enter the new year, we have revised the pricing structure for our commercial bulk products.

Despite the impact of rising raw material prices, we optimized our cost balance while maintaining flavor stability by reviewing some raw materials and revising recipes. We aim for a pricing structure that is "easy to introduce and continue using" for more restaurants.

Official Launch of Vanilla Flavor

Coinciding with the start of the new year, we will be officially launching our vanilla flavor, which has been highly requested by many restaurants. yumrich's vanilla is an authentic specification using Madagascar vanilla. While composed solely of plant-based ingredients, we focused on the aroma and aftertaste, creating a flavor that can stand on its own. It is a highly versatile flavor that is easy to use for new menu development, such as affogato, combinations with fruits and baked goods, and as a base for course desserts.

Reasons why yumrich has been chosen by restaurants

Yumrich is designed with an emphasis on "taste," "ease of use," and "serving occasions," while being plant-based. Rich flavor suitable for a premium dessert, no dairy, eggs, or animal products, no 28 specific allergens, gluten-free, vegan-friendly. It can cater to customer segments that were previously difficult to accommodate with a single product, and is highly regarded as a dessert that expands the options for restaurants.

Products for General Consumers

Along with the price revision for "yumrich Plant-Based Ice Cream Set," we have also revised the price for general consumer products.

The pricing range is now more accessible, not only for personal use but also for gifts, seasonal presents, and New Year's greetings.

Purchase here

Main achievements in 2025

2025 was a year of increasing product perfection and adaptability to the field.

• Participated in events such as Elle Gourmet's "Sweets Marche 2025" and at Nihonbashi Mitsukoshi Main Store

• Began handling at Gakugei University "WR", Daikanyama "Mary Jane", and Komazawa University "WOODBERRY COFFEE"

• Provided at events and nightlife venues such as Music Bar Lion and Shibuya club "NUMM"

Looking Ahead to the New Year

Future Developments and OEM Support For 2026, yumrich will focus on the following key initiatives:

• Full-scale expansion of wholesale transactions for restaurants and hotels

• Opening of directly managed stores as hubs for brand experience

• Promoting collaborations with other brands, restaurants, and creators

• Accepting consultations for OEM (private brand development, commercial product development)

We hope you will consider yumrich for your new year's menu development and product planning consultations.

About Tasting and Inquiries

We are currently accepting inquiries for tastings for restaurants and hotels considering introducing our commercial bulk products for spring and summer. Please consider our products after experiencing their actual taste. For inquiries regarding wholesale transactions, OEM, events/catering, interviews, and collaborations, please contact us using the information below.

Representative's Comment

"I'm Yanabu, representative of yumrich. As we enter the new year, we at yumrich are moving to the next stage. Based on the responses we received from the field in 2025, we will challenge ourselves to a full-scale expansion phase in 2026. This price revision and the launch of our vanilla flavor are the starting point for us to work with more restaurants. We look forward to your continued support of yumrich this year. Please feel free to contact the company or myself, Yanabu, at ."