Free Sampling of Plant-Based Ice Cream "yumrich" at "SusHi Tech Tokyo 2025"
YUMRICH Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yutaka Yanabu) will be offering free samples of its plant-based ice cream, "yumrich," at the Public Day of the international startup event "SusHi Tech Tokyo 2025," to be held at Tokyo Big Sight on Saturday, May 10, 2025.
With the slogan "A luxurious bite for everyone," we will provide an opportunity for many people to experience the surprisingly rich taste and smooth texture that makes you forget it's dairy-free.
[Sampling Overview]
Date: Saturday, May 10, 2025
Time: 12:00 PM onwards (tentative)
Venue: Metropolitan area within East Exhibition Halls 4-6, Tokyo Big Sight
(3-11-1 Ariake, Koto-ku, Tokyo)
Booth location: In front of the Tokyo Innovation Base (TIB) booth
※Sampling will end once supplies run out. We appreciate your understanding.
[About Public Day]
"SusHi Tech Tokyo Public Day" is a day for citizens and the youth who will lead the future to enjoy, take action, and experience "creating" the city of the future together. Content that allows students and young people to enjoy, learn, and connect with the innovations gathered at SusHi Tech Tokyo 2025 will be concentrated on Public Day.
YUMRICH is exhibiting at the Tokyo Innovation Base (TIB), an innovation hub of the Tokyo Metropolitan Government, until Monday, June 2, 2025, and this sampling event is part of its activities. At the booth, we will create real contact points with visitors through product tastings and flyer distribution.
[Event Overview]
Name: SusHi Tech Tokyo 2025
Organizer: SusHi Tech Tokyo 2025 Executive Committee (Tokyo Metropolitan Government)
Official website: https://sushitech-startup.metro.tokyo.lg.jp
■About YUMRICH Co., Ltd.
"A luxurious bite for everyone."
YUMRICH Co., Ltd. is a food tech company for alternative dairy products, committed to the mission of "creating a world where everyone can enjoy 'food' equally." We develop plant-based ice cream "yumrich," which uses no animal ingredients, including dairy and eggs, and is made with our uniquely developed plant-based milk based on domestic rice and barley. It achieves a surprisingly rich taste and smooth texture that makes you forget it's dairy-free.
Our plant-based milk is designed to be environmentally friendly, reducing greenhouse gas emissions by approximately 60%, water usage by approximately 50%, and land use by over 90% compared to cow's milk. Furthermore, it is free from all 28 allergens, making it a safe and enjoyable ice cream for those with allergies to milk, eggs, wheat, etc., as well as vegans, vegetarians, and individuals with lactose intolerance.
With the concept of "Yum, fun, and sustainable," YUMRICH creates products that are chosen for their deliciousness.
■Company Profile
Company name: YUMRICH Co., Ltd.
Representative Director: Yutaka Yanabu
Established: September 5, 2022
Business locations:
20-23 Daikanyama-cho, Shibuya-ku, Tokyo
Forest Gate Daikanyama 3F (Office) / 2F (Manufacturing Workshop)
Business activities:
- Development, manufacturing, and sales of plant-based milk and alternative dairy products
- Planning, manufacturing, and sales of plant-based ice cream "yumrich"
- Wholesale of commercial ice cream and catering services
- OEM development and manufacturing for food and beverage businesses
Website: https://yumrich.com
Instagram: https://www.instagram.com/yumrichfoods/
■Contact
YUMRICH Co., Ltd. (Public Relations)
Email: info@yumrich.com
