[April 1 to June 2, 2025] Plant-based ice cream "yumrich" to open a limited-time pop-up shop at "TiB SHOP" in Marunouchi, Tokyo
YUMRICH Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director: Yutaka Yanabu) will open a limited-time pop-up store for its plant-based ice cream "yumrich," made with its independently developed plant-based milk, at "TiB SHOP," a permanent pop-up store inside Tokyo Innovation Base (TiB) in Marunouchi, Tokyo, from April 1 (Tuesday) to June 2 (Monday), 2025.
You can directly experience "yumrich" ice cream in-store, which achieves an astonishingly rich flavor and smooth texture without using dairy products.
■ Store Opening Overview
・Period: April 1 (Tuesday) - June 2 (Monday), 2025
・Business Hours: Weekdays 11:00 AM - 7:00 PM / Weekends and Holidays 11:00 AM - 5:00 PM
・Location: Tokyo Innovation Base (TiB SHOP)
・Address: SusHi Tech Square 1F, 3-8-3 Marunouchi, Chiyoda-ku, Tokyo
・Access: Directly connected to JR Tokyo Station, Keiyo Line underground exit 8 / 3-minute walk from Tokyo Metro Yurakucho Station
■ Background of the Store Opening
"yumrich" is a plant-based ice cream brand that has primarily focused on wholesale and catering for businesses. This TiB pop-up will be its first permanent pop-up where general customers can "taste and choose," providing a wider opportunity to experience the brand's world.
Tokyo Innovation Base (TiB), the venue for this pop-up, is one of Japan's largest startup support centers, operated collaboratively by the Tokyo Metropolitan Government and private sector. It is gaining attention as an open innovation hub where entrepreneurs, creators, educational institutions, local governments, and Tokyo residents can interact. yumrich will participate as a food startup aiming to take on challenges and disseminate information.
■ Products for Sale (Planned)
・Cup Ice Cream (80ml)
Three standard flavors (matcha / strawberry / chocolate) in a single-serving size are always available in-store. As an easily enjoyable plant-based ice cream, it is recommended for daily snacks or as a gift.
・Scoop Ice Cream (Served on the spot)
This in-store exclusive style is served by staff scooping into a cup with each order. You can enjoy the ice cream in its most delicious form, experiencing its melting texture, aroma, and smoothness at their best. Seasonal flavors will also be introduced sequentially, allowing you to savor tastes unique to each season.
*Scoop ice cream will be available only during irregular hours when yumrich staff are present in the store.
■ What is yumrich?
About yumrich
A plant-based ice cream made without any milk, eggs, animal-derived ingredients, or white sugar, using our independently developed plant-based milk from domestically produced rice and barley.
It can be safely enjoyed by everyone, from those with allergies to vegans and vegetarians.
WHO WE ARE
A plant-based ice cream made without using any milk, eggs, animal-derived ingredients, or white sugar.It uses domestically produced rice and barley-based plant milk developed in-house.
Safe and enjoyable for everyone, from those with allergies to vegans and vegetarians.
■ About YUMRICH Co., Ltd.
YUMRICH Co., Ltd. is a food tech company with the mission of "creating a world where everyone can equally enjoy food." We develop plant-based ice cream "yumrich," which uses independently developed plant-based milk from domestically produced rice and barley, achieving a rich flavor and smooth texture that is hard to believe is dairy-free.
Currently, we are primarily engaged in wholesale ice cream sales and catering services using our own brand, as well as OEM development for food and beverage businesses, and general sales through pop-ups and gifts. All products are free of the 28 specified allergens and use domestic ingredients, aiming to create the "next standard" in ice cream that is kind to both body and environment.
■ Company Profile
Company Name: YUMRICH Co., Ltd.
Representative Director: Yutaka Yanabu
Established: September 5, 2022
Business Locations:
Forestgate Daikanyama 3F (Office) / 2F (Manufacturing Workshop), 20-23 Daikanyama-cho, Shibuya-ku, Tokyo
Business Activities:
- Development, manufacturing, and sales of plant-based milk and alternative dairy products
- Planning, manufacturing, and sales of plant-based ice cream "yumrich"
- Wholesale sales and catering services for commercial ice cream
- OEM development and manufacturing for food and beverage businesses
Website: https://yumrich.com
Instagram: @yumrichfoods
■ Contact
YUMRICH Co., Ltd. (Public Relations)
Email: info@yumrich.com
