[Limited Time Offer] yumrich to Open Store at Mitsukoshi Nihonbashi Main Store, Launching New "Ippodo Hojicha Flavor"

Plant-based ice cream brand "yumrich" will hold a limited-time pop-up shop for one week from Wednesday, September 17 to Tuesday, September 23, 2025, on B1F of the main building of Mitsukoshi Nihonbashi Main Store. This pop-up will feature a wide range of popular ice cream flavors, including a special flavor made with hojicha (roasted green tea) from Kyoto's long-established "Ippodo Tea Co." Enjoy ice cream perfect as a gift for loved ones or a treat for yourself.
"A luxurious bite for everyone."
Yumrich is a plant-based ice cream made without milk, eggs, animal-derived ingredients, or white sugar, using plant-based milk made from domestically produced rice and barley. While offering a rich and smooth taste, we are particular about our ingredients and manufacturing methods so that people with allergies or lifestyle restrictions can also enjoy it.
This pop-up will feature a new, limited-edition special flavor that luxuriously uses hojicha from Kyoto's long-established "Ippodo Tea Co." We deliver a sophisticated taste created by the fragrant aroma of hojicha and the gentle richness unique to plant-based milk.
【Event Overview】
・Period: Wednesday, September 17, 2025 – Tuesday (holiday), September 23, 2025
・Location: Mitsukoshi Nihonbashi Main Store, Main Building B1F, Special Space
【Company Profile】
Company Name: YUMRICH Co., Ltd.
Address: Forest Gate Daikanyama, 20-23 Daikanyama-cho, Shibuya-ku, Tokyo
Website: https://yumrich.com
Instagram: https://www.instagram.com/yumrichfoods/
Contact: info@yumrich.com
About yumrich
"A luxurious bite for everyone."
A plant-based ice cream made without milk, eggs, animal-derived ingredients, or white sugar, using our own plant-based milk developed from domestically produced rice and barley. Everyone, from those with allergies to vegans and vegetarians, can enjoy it with peace of mind.
WHO WE ARE
A plant-based ice cream made without milk, eggs, animal-derived ingredients, or white sugar. It’s made with plant milk—developed in-house—using domestically grown rice and barley. Safe and enjoyable for everyone — from those with allergies to vegans and vegetarians.


