[Exhibition Report] Free Sampling at SusHi Tech Tokyo 2025, Over 300 Visitors in 10 Minutes
Exhibited at SusHi Tech Tokyo 2025 Public Day, Exceeding Expectations with Free Sampling
On May 10, 2025, YUMRICH Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yutaka Yanagifu) exhibited at the "SusHi Tech Tokyo 2025" international startup event, organized by the Tokyo Metropolitan Government, for its public day and offered free samples of its plant-based ice cream, "yumrich."
On the day of the event, over 300 visitors formed a queue within just 10 minutes of opening, and the prepared samples were immediately depleted. Event organizers commented that it was "one of the booths with the longest lines."
Sampling Overview
・Date: Saturday, May 10, 2025
・Time: From 12:00 PM (scheduled start time)
・Venue: Tokyo Big Sight East Exhibition Hall (Metropolitan area)
・Exhibition Location: In front of the Tokyo Innovation Base (TIB) booth
・Offerings: Free sampling of plant-based ice cream "yumrich"
Event Background
"SusHi Tech Tokyo Public Day" is a public event aimed at introducing cutting-edge technologies and products to the next generation of citizens and youth. Our company is exhibiting at the Tokyo Metropolitan Government's innovation hub, "Tokyo Innovation Base (TIB)," until June 2nd, and this sampling was conducted as part of those activities.
Visitors provided numerous positive comments such as, "I can't believe it doesn't use dairy products," and "I can't believe it's plant-based," showing high interest in the taste quality and social value of our products.
Future Outlook
Through events like this, we will continue to engage with more consumers in real life, enhancing brand awareness and providing product experiences. We will continue to deliver a luxurious treat to everyone through pop-up stores and expanded distribution nationwide.
