POP UP Event Announcement
Japan's plant-based ice cream "yumrich" to hold a one-day POPUP event on Sunday, July 16th, at Omotesando's mushroom cuisine specialty store "MUSHROOM TOKYO"
In addition to the popular classic Cookie Cream and Strawberry, a limited-edition Piña Colada flavor will be available!
YUMRICH Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yutaka Yanagiya) will host a POPUP event for its domestically produced plant-based ice cream "yumrich" (hereinafter "yumrich"), made from plant-based milk, on Sunday, July 16, 2023. The event will take place at "MUSHROOM TOKYO" (hereinafter "Mushroom Tokyo"), Japan's first specialty restaurant for mushroom cuisine, located in Omotesando. During the event, customers can enjoy yumrich's popular Cookie Cream and Strawberry flavors, as well as a limited-edition Piña Colada flavor, available exclusively at Mushroom Tokyo's storefront.
What is yumrich?
"yum, fun, and sustainable."
Based on the concept of "delicious, fun, and sustainable," this plant-based ice cream is made from domestically sourced grains to create plant-based milk. It contains no dairy products or animal-derived ingredients, offering a healthy and guilt-free ice cream experience.
With an emphasis on deliciousness and enjoyment as food, while also considering environmental and allergy issues, the brand aims to be gentle on the Earth and people's lives.
Cherishing well-balanced values, we strive to create delicious plant-based ice cream that will be loved by many!
yumrich is plant-based ice cream
yum, fun and sustainable
well-balanced thinking
yum yum yumrich
#yumrich
#plantbasedicecream
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☑︎No dairy ☑︎No eggs ☑︎No animal products ☑︎No soy ☑︎Allergen-free ☑︎Vegan ☑︎Guilt-free
What is MUSHROOM TOKYO® (Wakyudining Co., Ltd.)?
MUSHROOM TOKYO® operates Japan's first specialty restaurant for mushroom cuisine, offering "discovery, surprise, and delight" through dishes centered around mushrooms.
HP：https://mushroomtokyo.com/
Event Overview
Date: Sunday, July 16, 2023, 12:00 PM – 6:00 PM (Ends when sold out)
Location: MUSHROOM TOKYO
6-2-4 Jingumae, Shibuya-ku, Tokyo
*Mushroom Tokyo will operate as usual during the POPUP event.
